User Generated Trust · closed beta

Trust that buyers actually measure.

After every purchase, Thrustify asks the one question that matters: would you trust this shop? The answers of real buyers become the Trust Score — no star theatre, no reputation cushion, no data hostage-taking.

  • Free throughout the beta
  • Verification via DNS check — no sales call
  • Export any time, no data lock-in

The principle

The buyer’s experience is the only metric that matters.

Thrustify does not measure headcount, revenue or ad budgets. Trust here comes from exactly one source: honest feedback after real orders. We call it User Generated Trust.

Reduce distrust instead of faking trust — which is why every review is anonymous for customers, verifiable by anyone and bound to a real order.

Bewertungen 4,7 1.204 verifizierte
Trust Score 97% Sehr vertrauenswürdig

Example data

The KPI

One percentage says more than 4.3 stars.

Thrustify widgets don’t lead with the star average but with the trust rate: the share of buyers who consider the shop trustworthy. Thrustify itself never rates a shop — only customers do.

  • Rolling 12 months Trust decay instead of eternal laurels: the score shows how a shop performs today.
  • Stars remain — secondary The familiar five-star average stays visible, but no longer decides on its own.
  • One click to the proof Every widget links to the public profile — with every single review, criticism included.

Three guarantees

Three principles you can verify.

No marketing promises: these guarantees are anchored in the platform itself.

01

Only buyers can review

Every review hangs on a verified order invitation. No review without a real order, none twice.

02

Public verifiability

Every review carries a cryptographic hash of order number, timestamp and shop. Journalists, competitors, authorities — anyone can verify authenticity independently.

03

Trust decay

The score counts the last 12 months only. Older reviews stay visible — but a cushion of old five-star reviews doesn’t protect against bad service today.

How it works

Live in minutes. No sales call.

Laptop showing Thrustify domain verification: a TXT record to copy, AI check in progress. i.

Verify your domain

One DNS record is enough. In the background, Thrustify’s AI checks your shop — a human only looks when something stands out.

Laptop showing Thrustify integration options: install the Shopware plugin or drop in an HTML snippet. ii.

Embed or import

Install the Shopware plugin or drop in HTML snippets. Existing reviews from other platforms? Bring them along.

Laptop showing an inbox with the Thrustify review invitation on top. iii.

Send invitations

After delivery, Thrustify automatically invites your customers. Reviews are anonymous, editable via magic link — the score updates live.

Widgets & seal

Show the score where it sells.

From the floating seal to product stars: the widgets update in real time and never overwhelm — trust maximizing instead of info overkill.

Floating seal
Trust badge
4,7 (1.204)
Product stars

Example data

Privacy by design

Verified, yet anonymous.

No email addresses in the database

Addresses pass through only ephemerally during delivery and are never stored — what remains is an irreversible check value. Every review is a UUID, bound to an order number.

Full control via magic link

Buyers edit or delete their review themselves, any time — no account, no login, no hurdles.

No theatre

Fair means: the same rules for everyone.

Binding, publicly readable review rules — enforced equally for praise and criticism.

Criticism is not filtered

Negative reviews are equal citizens: no complaints workflow, no delay, no arbitration. Merchants reply publicly — nothing more.

AI checks, humans decide

Every review passes an automatic rules check on arrival. Both sides can appeal any decision — then a human decides, bindingly.

Transparent even in rejection

If we reject a shop after human review, that is publicly visible — a Verified Refusal. No algorithm ever puts anyone on that list alone.

No data hostage-taking

Open API, full export including all hashes. Switching away is expressly not made hard: lock-in comes from quality, not from barriers.

Integrations

Fits your stack.

Shopware plugin

Review invitations straight from your orders — install, connect, done.

HTML snippets

One snippet for any shop system: seal, review widgets and product stars without a developer.

Merchant API

Manage reviews and your account via API — for everything you’d rather automate yourself.

Plugins for more shop systems will follow.

Pricing & beta

A pricing model with exactly one metric.

What a shop pays depends solely on the review invitations sent per month — not on revenue, size or industry. Every feature is included at every volume.

Ready to earn trust in the open?

Apply for the beta: one email, your shop URL, done. We reply personally.